#LoveLocal Pietermaritzburg

Client: Liberty Midlands Mall
Services: Event Curation


#LoveLocal is an annual festival created for the Liberty Midlands Mall in Pietermaritzburg, which celebrates local talent in the city and surrounds.

La Mano was asked to create an experience to draw visitors to the centre. We created a central marketplace for small vendors who would not normally have the capacity to trade in a mall.


Liberty Midlands Mall




Event Curation

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To complement the market we curate additional exhibitions and activations around the mall, all of which build on the #LoveLocal theme.

These change every year, but include art and photography exhibitions, design showcases, live entertainment and more.

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